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Impact of AI TCM digital human image recommendation on live-streaming platforms on functional agricultural product consumption intention
Impact of AI TCM digital human image recommendation on live-streaming platforms on functional agricultural product consumption intention
- Journal of China Agricultural University Vol. 31, Issue 9, Pages: 121-134(2026)
DOI： 10.11841/j.issn.1007-4333.2026.09.10
Accepted：25 June 2026
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Related Author
JIANG Zhen
GAO Yahan
JIN Leshan
LIU Ying
XU Xiaopeng
JIANG Likang
ZHAO Wei
ZHOU Xia
Related Institution
College of Humanities and Development Studies, China Agricultural University
China Eco-compensation Policy Research Center
School of Public Policy and Management, Tsinghua University
School of Management， Henan University of Technology
College of Economics and Management, Shandong Agricultural University
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