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Influential factors of consumers purchasing live streaming agricultural products under the background of digital economy
Influential factors of consumers purchasing live streaming agricultural products under the background of digital economy
- “New research on live streaming sales to assist agriculture: Jiangsu survey reveals the most critical factor of "behavior control", the impact path of income inequality, and introduces its research progress in enhancing consumer purchasing intention and promoting purchasing behavior, providing solutions for the construction of live streaming agricultural assistance platforms”
- Journal of China Agricultural University Vol. 29, Issue 9, Pages: 271-281(2024)
DOI： 10.11841/j.issn.1007-4333.2024.09.23
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Related Author
WANG Wenlan
HE Yiruo
LIU Bin
WANG Zhen
ZHU Jiayi
MA Guoqun
JIANG Tuanbiao
ZHONG Min
Related Institution
College of Economics and Management, Fujian Agriculture and Forestry University
Paula and Gregory Chow Institute for studies in Economics, Xiamen University
School of Accounting, Jiangxi University of Finance and Economics
Jiangxi Rural Development Research Center
School of Economics, Sichuan Agricultural University
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