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C-end consumers’ behavior of buying prepared dish and its influencing factors
C-end consumers’ behavior of buying prepared dish and its influencing factors
- “The research team, based on 810 questionnaires, introduced their research progress in the field of consumer behavior of pre packaged food C-end, verified the impact of perceived value on purchase intention, and provided solutions for differentiated promotion of enterprises.”
- Journal of China Agricultural University Vol. 29, Issue 9, Pages: 179-191(2024)
DOI： 10.11841/j.issn.1007-4333.2024.09.16
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Related Author
ZOU Jinlang
YU Shaofeng
ZHANG Chuan
LU Hua
JU Ronghua
LUAN Xin
HOU Bo
LIU Qiang
Related Institution
School of Public Administration， Jiangxi University of Finance and Economics
School of Public Administration， Nanjing Agricultural University
School of Economics， Jiangxi University of Finance and Economics
Center for Futures and Financial Derivatives Research(CFFDR), China Agricultural University
College of Economics and Management, China Agricultural University
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