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Influence of farmers’ trust on services outsourcing during agricultural production process: Taking the socialized service of rice UAV plant protection as an example
Updated:2026-05-08
Influence of farmers’ trust on services outsourcing during agricultural production process: Taking the socialized service of rice UAV plant protection as an example
- “To guide the localization of plant protection services, the South China team has explored interpersonal and institutional trust to jointly promote farmers to outsource drone plant protection, with subsidies and insurance double support, opening up a new path for smart management of rice areas.”
- Journal of China Agricultural University Vol. 29, Issue 8, Pages: 314-326(2024)
DOI: 10.11841/j.issn.1007-4333.2024.08.25
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Related Author
WANG Cuicui
XIA Chunping
CAI Yi
LEI Xinyue
Related Institution
College of Economics & Management, Huazhong Agricultural University
Hubei Rural Development Research Center


