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Consumers’ online fresh fruits purchase migration behaviour and its influencing factors
Updated：2026-05-08
Consumers’ online fresh fruits purchase migration behaviour and its influencing factors
- “The research progress in the field of fresh food e-commerce was introduced, and the team verified the migration mechanism based on PPM theory. "Women, people aged 30 and under, and those with college degrees or above are more willing to buy fresh fruits online," providing solutions for operational optimization.”
- Journal of China Agricultural University Vol. 29, Issue 5, Pages: 282-294(2024)
DOI： 10.11841/j.issn.1007-4333.2024.05.25
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