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Formation mechanism of the purchase intention of green agricultural products from the perspective of consumers’ perception：Based on the expanded model of reasoned action theory
Formation mechanism of the purchase intention of green agricultural products from the perspective of consumers’ perception：Based on the expanded model of reasoned action theory
- “CSA Farm survey reveals that "consumers' perceived value of green agricultural products and perceived risk of food safety have a positive and significant impact on their willingness to purchase green agricultural products," providing a path for promoting green consumption”
- Journal of China Agricultural University Vol. 29, Issue 1, Pages: 214-227(2024)
DOI： 10.11841/j.issn.1007-4333.2024.01.19
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Related Author
WU Zhonghua
GAO Yahan
JIANG Zhen
JIN Leshan
ZHOU Xia
ZHAO Wei
JIANG Likang
HUANG Jian
Related Institution
School of Business Administration， Jiangxi University of Finance and Economics
College of Humanities and Development Studies, China Agricultural University
China Eco-compensation Policy Research Center
School of Public Policy and Management, Tsinghua University
College of Economics and Management, Shandong Agricultural University
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