Impact of AI TCM digital human image recommendation on live-streaming platforms on functional agricultural product consumption intention

Households’ capital endowment, perceived value and their willingness to accept compensation for straw collection: Based on micro survey data in Huanggang City, Hubei Province

Formation mechanism of the purchase intention of green agricultural products from the perspective of consumers’ perception：Based on the expanded model of reasoned action theory

Effects of perceived value and policy regulation on farmers' willingness and behavior consistency of organic fertilizer to replace chemical fertilizer

Perceived value, satisfaction and behavioral intention of consumer featured agricultural products: Based on donkey meat consumption of urban residents in Shandong and Hebei provinces

School of Business Administration， Jiangxi University of Finance and Economics

College of Humanities and Development Studies, China Agricultural University

China Eco-compensation Policy Research Center

School of Public Policy and Management, Tsinghua University

School of Management， Henan University of Technology