Impact of AI TCM digital human image recommendation on live-streaming platforms on functional agricultural product consumption intention

Black soil conservation in Northeast China: Significance and outlook of the Lishu Model

Households’ capital endowment, perceived value and their willingness to accept compensation for straw collection: Based on micro survey data in Huanggang City, Hubei Province

Formation mechanism of the purchase intention of green agricultural products from the perspective of consumers’ perception：Based on the expanded model of reasoned action theory

Effects of perceived value and policy regulation on farmers' willingness and behavior consistency of organic fertilizer to replace chemical fertilizer

School of Business Administration， Jiangxi University of Finance and Economics

Lishu County Agricultural Technology Extension Station

Jilin Lishu Experimental Station of China Agricultural University

College of Land Science and Technology/Key Laboratory of Arable Land Conservation in North China of Ministry of Agriculture and Rural Affairs/National Black Soil and Agriculture Research Center， China Agricultural University

College of Humanities and Development Studies, China Agricultural University