Giving consideration to emotion and rationality: Analysis of the impact of social support on farmers' active adoption of straw returning technology

Influence effects and mechanism testing of digital rural construction on the grain production resilience of western county-level regions

Impact of AI TCM digital human image recommendation on live-streaming platforms on functional agricultural product consumption intention

How does high-standard farmland construction policy affect the consistency between food security and farmers’ income increase? An empirical analysis based on RDD and DID

Digital and intelligent cotton: A review of artificial intelligence technologies for closed-loop management across the entire growth cycle

College of Economics & Management, Huazhong Agricultural University

College of Business, Huanggang Normal University

Hubei Rural Development Research Center